# User personas and information architecture

## User Personas

#### Persona 1: Ana Novak – Busy Student

#### **Demographic Details:**

* **Age:** 22
* **Gender:** Female
* **Occupation:** University student
* **Location:** Zagreb, Croatia

#### **Personality Traits:**

Organized, tech-savvy, always in a rush, prefers quick solutions.

#### **Goals & Needs:**

* Order food quickly between classes.
* Save her favorite meals for future orders.
* Read short blog posts about healthy student meals.

#### **Frustrations:**

* Long waiting lines at fast food restaurants.
* Complicated apps with too many steps before checkout.

#### **Context of Use:**

Ana mostly uses her phone to browse the menu and place orders while on campus

<figure><img src="https://4243098887-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FXC5favt9WJPQc9aLA7eZ%2Fuploads%2F1doZrOmnvg3ZNFurhC2a%2Fimage.png?alt=media&#x26;token=268f8c13-bef7-46f0-b3f2-9ddef8e1a783" alt=""><figcaption></figcaption></figure>

#### **Persona 2: Marko Petrić – Local Restaurant Owner**

#### **Demographic Details:**

* **Age:** 40
* **Gender:** Male
* **Occupation:** Fast food restaurant owner
* **Location:** Split, Croatia

#### **Personality Traits:**

Hardworking, practical, customer-focused, not very tech-oriented.

#### **Goals & Needs:**

* Easily update his menu without coding.
* Manage incoming orders efficiently.

#### **Frustrations:**

* Difficulties managing social media and online tools.
* Customers calling during rush hours causing confusion.

#### **Context of Use:**

Marko uses a computer in his restaurant office to update menu items through the CMS.

<figure><img src="https://4243098887-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FXC5favt9WJPQc9aLA7eZ%2Fuploads%2FYWY7dfcRs1zciev575MV%2Fimage.png?alt=media&#x26;token=79a79e9a-0c0f-4acf-9e2e-32214bffdb20" alt=""><figcaption></figcaption></figure>

#### **Persona 3: Petra Horvat – Young Professional**

#### **Demographic Details:**

* **Age:** 28
* **Gender:** Female
* **Occupation:** Marketing specialist
* **Location:** Rijeka, Croatia

#### **Personality Traits:**

Efficient, social, enjoys trying new food, values convenience.

#### **Goals & Needs:**

* Quickly find nearby lunch options.
* Use filters (vegetarian, spicy, etc.).
* Read blog posts about interesting meals

#### **Frustrations:**

* Apps that load slowly or crash.
* Too many unnecessary ads or notifications.

#### **Context of Use:**

Petra uses the web app during work breaks on her smartphone or laptop.

<figure><img src="https://4243098887-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FXC5favt9WJPQc9aLA7eZ%2Fuploads%2FBwPTgYMtF2gYr02BaPky%2Fimage.png?alt=media&#x26;token=abbe346b-d28f-4740-aff6-b0ebfbbdd5d3" alt=""><figcaption></figcaption></figure>

## Information Architecture (Card Sorting Summary)

| Category             | Example Pages / Content                                                 |
| -------------------- | ----------------------------------------------------------------------- |
| **Home & Discovery** | Homepage, Featured Dishes                                               |
| **Menu & Ordering**  | Menu List, Food Categories, Search/Filter, Item Details, Cart, Checkout |
| **User Account**     | Login/Register, Profile, Order History, Favorites                       |
| **Blog & Community** | Blog Overview, Post Details, Comments                                   |
| **About & Support**  | About Us, Contact Form, FAQs, Privacy Policy                            |

## Sitemap

Home (/)\
├── Menu (/menu)\
│ ├── Categories (/menu/\[category])\
│ ├── Product Details (/menu/\[slug])\
│ ├── Cart (/cart)\
│ └── Checkout (/checkout)\
├── Blog (/blog)\
│ ├── Blog Post (/blog/\[slug])\
├── User (/user)\
│ ├── Login (/login)\
│ ├── Register (/register)\
│ ├── Profile (/profile)\
│ └── Order History (/orders)\
├── About (/about)\
├── Contact (/contact)\
└── Legal (/privacy-policy)

<figure><img src="https://4243098887-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FXC5favt9WJPQc9aLA7eZ%2Fuploads%2FDQ7A1dTeie9F7lFqhqzy%2FSitemap.drawio.png?alt=media&#x26;token=9fc47244-4478-45ad-874d-da1fedd278cd" alt=""><figcaption></figcaption></figure>
